Pricing Analyst - Beyond Road
Michelin
February 2021 - July 2021
Clermont-Ferrand, Auvergne-Rhône-Alpes, France
Michelin
February 2021 - July 2021
Clermont-Ferrand, Auvergne-Rhône-Alpes, France
• Assisted in the digital transformation of the business units of Agriculture, Construction, and Military, through pricing analysis of more than 20 ranges of tyres on a worldwide scale, data quality management, and agile IT integration.
• Initiated a competitor-tracking project consisting of more than 15 competitors to promote transparency and knowledge
• Introduced a new project management tool resulting in increased efficiency & accountability
• Co-developed vertical and horizontal pricing parameters of 15 tyre ranges through external and internal analysis
• Initiated a competitor-tracking project consisting of more than 15 competitors to promote transparency and knowledge
• Introduced a new project management tool resulting in increased efficiency & accountability
• Co-developed vertical and horizontal pricing parameters of 15 tyre ranges through external and internal analysis
Marketing & Sales
appygas by GRTgaz Deutschland
September 2020 – February 2021
Berlin, Germany
• Developed the marketing strategy for ‘appygas reloaded’ under the various aspects of B2B marketing within the natural gas industry while reporting to the head of the company
• Undertook native content creation, website redesign, and advertising
• Supported in B2B sales, key account management, and customer retention through CRM
appygas by GRTgaz Deutschland
September 2020 – February 2021
Berlin, Germany
• Developed the marketing strategy for ‘appygas reloaded’ under the various aspects of B2B marketing within the natural gas industry while reporting to the head of the company
• Undertook native content creation, website redesign, and advertising
• Supported in B2B sales, key account management, and customer retention through CRM
Foresight Consultant - ESAC
EDHEC Business School FIT Chair
May 2020 – Aug 2020
Lille, Hauts-de-France, France
EDHEC Business School FIT Chair
May 2020 – Aug 2020
Lille, Hauts-de-France, France
Evaluated and presented opportunities in crisis with my team for Lufthansa, Thalys, Airbus, Heathrow Airport, and Schiphol Airport under the consultancy project "The Future of Air Travel" through foresight and collaborative tools
Digital Marketing Manager & Content Creator
KIA KAHA Martial Arts
January 2017 – December 2017
Bengaluru, Karnataka, India
KIA KAHA Martial Arts
January 2017 – December 2017
Bengaluru, Karnataka, India
• Spearheaded the B2C digital marketing strategy by setting up campaigns associated with events and subscription plans
• Executed media production, post-processing, social media post conceptualization, content creation, and campaign analysis
• Revamped the advertisements by curating them for target customers based on the campaign
• Effectively increased the audience by 500% through organic and paid reach through Instagram, Facebook, and Google Ads
• Focused on customer conversion through the use of analytics, SEO, SEM, and paid promotions
EDHEC Consulting Club
Head of Communication & Creation
December 2019 – May 2020
Lille, Hauts-de-France, France
Head of Communication & Creation
December 2019 – May 2020
Lille, Hauts-de-France, France
• Directed and Coordinated the handling of social media accounts, communication, media creation, and improvement of presence and reach
• Reinvented the digital strategy by changing social media frameworks and improved the digital audience by 50%
Professional Photographer
Lochan Appannah Photography | Self-employed
January 2017 – February 2021
Multiple locations
Lochan Appannah Photography | Self-employed
January 2017 – February 2021
Multiple locations
• Award-winning freelance photographer and videographer having independently handled over 50 projects under 6 genres
• Portfolio: https://lochanappannahphotography.pixieset.com/portfolio/
TOOLS & SKILLS
